British Gypsum

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HELPING A HARD TO REACH AUDIENCE UNDERSTAND HOW THEY CAN PERSONALLY CONTRIBUTE TO BUSINESS SUCCESS

BRITISH GYPSUM ASKED US
TO HELP COMMUNICATE THEIR
STRATEGY INTERNALLY.

Through a series of leadership sessions we helped reﬁ ne their vision so it was more purposeful. Creating room for better living helps employees to see the impact their role has on the world.

We wrote the strategic narrative then created a striking visual to bring the business strategy messages together on one page – then launched this through a cascade campaign.

97%

of employees feel they understand BG’s strategy
94%

are committed and motivated to contribute to the organisation’s success
90%

believe they personally make a valuable contribution to the business strategy

“

Morgan are an absolute delight to work with. From their ability to understand our brief in depth, to providing structure, support and lots of useful ideas, they have helped us to create work that we are very proud of. As a demanding client, with high expectations, I would recommend them without hesitation and look forward to continuing working together.

// INTERNAL COMMUNICATIONS MANAGER, BRITISH GYPSUM

CASCADE TOOLKITS

Informed by feedback from previous years, we focused on developing a toolkit for managers to localise and deliver workshops speciﬁcally for their teams. The goal being that all employees could connect personally to the strategy. We designed and produced every element of the cascade including a managers’ guide with suggested workshop activities, interactive presentation, localisation templates and ideas for displaying on-site, a series of innovative videos showcasing the strategy in action, space branding and hand-outs. The feedback from colleagues was so strong we’re now in our third year of partnership with British Gypsum.

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BRITISH GYPSUM

BRITISH GYPSUM ASKED US TO HELP COMMUNICATE THEIR STRATEGY INTERNALLY.

CASCADE TOOLKITS

BRITISH GYPSUM ASKED US
TO HELP COMMUNICATE THEIR
STRATEGY INTERNALLY.